Brand Revitalization for a Heritage Brand

Project Details: Refreshed a brand to resonate with modern consumers while retaining its heritage.

Challenge: Modernizing the brand without alienating its loyal customer base.

Solution: Conducted thorough market research, redefined the brand identity, and launched a multi-channel marketing campaign focusing on heritage in a contemporary context.

Results: Increased brand engagement among younger demographics by 60%.

Doug Belding's Role: Guided the brand's strategic repositioning and oversaw the creative direction of the campaign.

Feedback: The client appreciated the respectful balance of tradition and innovation, leading to renewed brand love.